Youth-Neck
Designed for a mature demographic of women, Youth-Neck is a product that caters to ladies who are conscious about the loose neck on their skin during their senior years. Youth-Neck is a clever little skin-coloured tape that can be used to pull the skin back behind their neck, without going under the knife.
The Logo
While the product itself was sleek and minimal , we wanted to ensure that the branding was more organic to celebrate the brand’s decision to help women work with what they have naturally. We started with the logo in an elegant script, with the profile of a lady built subtly in.
The Identity
Complementing the script-style in the logo, and the lines on the woman’s neck, we played with flowy strokes to create elegant visuals and textures that made up the brand language. The result was an identity that celebrated organic yet minimal, and spoke directly to the target group.
